School of Business
James Madison University

James Madison University
Harrisonburg, Virginia

The new home of JMU’S College of Business extends the existing Showker Hall towards Newman Lake to create a 210,000-square-foot hub for business education on par with the best business school facilities in the country. The 120,000-square-foot extension is centered around a three-story, light-filled atrium that serves as a community space for students, faculty, and staff . Th e atrium connects the College’s signature spaces: the Capital Markets Lab, the Innovation Collaboration and Entrepreneurship Lab, and student services. Th e Learning Concourse at the southwest end of the atrium overlooks a new lower level, 300-seat dining hall; and at the north end, a double-height promenade links the extension with Showker Hall, while providing a new entry from the campus core.